Promotion and Media Task Force

A large part of what we hope to do is raise awareness for cycling and issues related to cycling -- most pressingly, raise awareness of the Comprehensive Cycling Strategy: what it is, and why it's important to fund it. Are you a graphic designer, photographer, web developer? Do you have marketing skills? Do you know how to write a press release? Would you like to be a media contact? Or do you have time on your hands to help out at information booths or to distribute flyers? This is the task force you want to be on.

Contact: promotion at bikecalgary dot org

Mission

To support and coordinate cycling community activities related to community outreach, publicity, marketing, branding, and media relations, in particular, to inform public and stakeholder groups about the Cycling Strategy.

Tasks

Create information and promotion materials, in particular, documents summarizing aims and benefits of the Cycling Strategy, talking points in support of funding the strategy, and suggested activities for interested citizens.

on BikeCalgary website
trifold brochure
flyers and posters

Disseminate information and promote activities initiated by BikeCalgary or others (Good Life, EVCC, ABA, Bow River Flow, Cyclepalooza, etc.)

On BikeCalgary website
Through social media (facebook/twitter)
Postering (cafes, bank and library branches, community notice boards, bike shops)
Elevators

Outreach and volunteer recruitment

Information tables at events (Bow River Flow, Chinatown Street Fair, Haultain and 1st, Market Collective, etc.)
Information available at and through bike shops
Posters, leaflets, information meetings at community associations
Guerrilla marketing (spoke cards, guerrilla bike lanes, events)